News

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams.  In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…

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The #KickEbolaInTheButt Challenge

The #KickEbolaInTheButt Challenge Vision: We dream of a world without Ebola. Mission: We started #KickEbolaInTheButt to help infected individuals and stop the virus from spreading across the world by raising awareness and collecting donations. According to the World Health Organization, the current Ebola virus is one of the world’s most virulent diseases. It has started in Guinea, spread over to…

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Bayern Munich Brand Image

Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…

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Gamified fan engagement to increase loyalty

The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…

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Should MLS clubs have mascots???

Should MLS clubs have mascots? This is the question Laura McCrystal from the Philadelphia Inquirer wanted to know in a recent interview.  In particular, she reported that the “Phila Union weighs picking a mascot”.  Here are my answers that got printed: “Research shows that the more associations fans have, the stronger their commitment to a…

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Academic research that can help the sports industry

Can academic research help sports industry?  In the latest issue of the Sports Business Journal (August 12 – 18, 2013, Volume 16, Issue 17) senior writer Bill King addresses the question how academic research can help the sports industry. Bill King makes the argument that academic research has a lot to offer to the sports industry.  He…

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Griffith Red Couch Interview at the Gold Coast Suns Game

I was invited to represent Griffith University at the Griffith Red Couch Interview at the Gold Coast Suns game agains Port Adelaide.  The interview was hosted by Jessica Skarratt (follow her on Twitter @JessicaSkarratt), prerecorded before the game and then broadcasted at the stadium to a crowd of 10,000+ attendees.

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Australian football drug scandal

Interview with the Gold Coast Sun (Circulation 172,099 readers), February 20th, 2013.  My take on how the Australian football drug scandal may have a negative long term influence on grass roots NRL.

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Soccer in Australia: Is history repeating Itself?

Soccer in Australia: Is history repeating Itself? Skinner, J. & Kunkel, T. (2012). Soccer in Australia: Is history repeating itself? Original published at: The Conversation, 24.04.2012. “Soccer in Australia occupies a paradoxical position in the Australian sporting landscape. It has the highest overall participant rates, yet is ranked fourth of the four football codes in popularity…

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