Posts Tagged ‘Consumer’

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation (Lock, D., Filo, K., Kunkel, T., & Skinner, J.) Sport Management Review (ERA ranked: A) This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether…

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Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams

Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams (Doyle, J. P., Kunkel, T., & Funk, D. C., 2013). International Journal of Sport Marketing and Sponsorship. (ERA ranked: B) The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To…

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Leagues undermined when clubs play dirty

Leagues undermined when clubs play dirty written by Stephen O’Grady February, 13th, 2013 “As six NRL clubs slipped into the glare of the Australian Crime Commission’s spotlight this week, so too did their parent league. The fate of clubs like theNorth Queensland Cowboys, Manly Sea Eagles and Newcastle Knights in the days and weeks ahead will…

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The attractiveness of national and international football leagues–the perspective of fans of “underdogs” and “star clubs”

The attractiveness of national and international football leagues – the perspective of fans of “underdogs” and “star clubs” (Koenigstorfer, Groeppel-Klein, & Kunkel, 2010) European Sport Management Quarterly (ERA ranked: B) The goal of this study is to determine what factors affect the attractiveness of both national football leagues and the Champions League from the perspective of…

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