Posts Tagged ‘Fans’

Sport brand architecture

Brand architecture describes the structure of an organization’s portfolio of brands and the relationship between these brands as perceived by the consumer. Specifically, brand architecture is determined by consumers’ perceptions of management, design, and structure of brands that are in a relationship with one another that can be found in a portfolio of brands. Brands…

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Bayern Munich Brand Image

Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…

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Griffith Red Couch Interview at the Gold Coast Suns Game

I was invited to represent Griffith University at the Griffith Red Couch Interview at the Gold Coast Suns game agains Port Adelaide.  The interview was hosted by Jessica Skarratt (follow her on Twitter @JessicaSkarratt), prerecorded before the game and then broadcasted at the stadium to a crowd of 10,000+ attendees.

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Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation (Lock, D., Filo, K., Kunkel, T., & Skinner, J.) Sport Management Review (ERA ranked: A) This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether…

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Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams

Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams (Doyle, J. P., Kunkel, T., & Funk, D. C., 2013). International Journal of Sport Marketing and Sponsorship. (ERA ranked: B) The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To…

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Leagues undermined when clubs play dirty

Leagues undermined when clubs play dirty written by Stephen O’Grady February, 13th, 2013 “As six NRL clubs slipped into the glare of the Australian Crime Commission’s spotlight this week, so too did their parent league. The fate of clubs like theNorth Queensland Cowboys, Manly Sea Eagles and Newcastle Knights in the days and weeks ahead will…

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Soccer in Australia: Is history repeating Itself?

Soccer in Australia: Is history repeating Itself? Skinner, J. & Kunkel, T. (2012). Soccer in Australia: Is history repeating itself? Original published at: The Conversation, 24.04.2012. “Soccer in Australia occupies a paradoxical position in the Australian sporting landscape. It has the highest overall participant rates, yet is ranked fourth of the four football codes in popularity…

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Why FFA needs to stick to its Gold Coast expansion plan

I presented this speech to attendees of the SAVE Gold Coast United meeting, on Wednesday 7thMarch, 2012 at Griffith University.  The audience was comprised of more than 150 dedicated Gold Coast United fans, the former GC United marketing manager and GC United players, such as Socceroo Michael Thwaite.  “FFA’s long-term vision is to establish Australia…

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