Posts Tagged ‘PCM’

Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams

Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams¬†(Doyle, J. P., Kunkel, T., & Funk, D. C., 2013).¬†International Journal of Sport Marketing and Sponsorship.¬†(ERA ranked: B) The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To…

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