Posts Tagged ‘Sports Industry’

Gamified fan engagement to increase loyalty

The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…

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Academic research that can help the sports industry

Can academic research help sports industry?  In the latest issue of the Sports Business Journal (August 12 – 18, 2013, Volume 16, Issue 17) senior writer Bill King addresses the question how academic research can help the sports industry. Bill King makes the argument that academic research has a lot to offer to the sports industry.  He…

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