I believesport can make the world a better place.business decisions need to be data-driven.learning should be fun.

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Entrepreneur

Consultant

MY VIEW OF THE WORLD

The social media value of student athletes

Ph.D. Student Position in Sport Business at Temple University

BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM

Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management

Comments on the Philadelphia 76ers Innovation Lab

Built to Last: Relationship Quality Management for Season Ticket Holders

The influence of brand contribution on the relationship between service brand alliances and their parent brands

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

New brands: Contextual differences and development of brand associations over time

Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy

Recent Comments

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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Big milestone for @miershao in her Ph.D. Student career: present first research findings 🙌
    Great research poster examining student-athlete #NIL group deals showing most athletes are overpaid and some are massively underpaid 🧐 https://t.co/8thMhGIlQp
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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Thanks for having me join. Always enjoy discussing #NIL and how we can help student-athletes build and monetize their personal brand 🙌 https://t.co/Vn0XJ6nQ9Q
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    Liz Taylor@eltay24
    Huge thank you to Dr. @ThiloKunkel for joining our @TempleSTHM Athletic Administration course this morning to discuss his research on NIL and @sprterapp! https://t.co/qtpkoAL7sp
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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Congratulations to @Dr_YiranSu for winning the best research award at @SMA_National conference. You continue to make @TempleSTHM and myself very proud 🙌 https://t.co/PhidW7IuoH
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