I believesport can make the world a better place.business decisions need to be data-driven.learning should be fun.

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Entrepreneur

Consultant

MY VIEW OF THE WORLD

BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM

Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management

Comments on the Philadelphia 76ers Innovation Lab

Built to Last: Relationship Quality Management for Season Ticket Holders

The influence of brand contribution on the relationship between service brand alliances and their parent brands

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

New brands: Contextual differences and development of brand associations over time

Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy

Guest Editor of Special Issue

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

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    My Tweets

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on July 8, 2020 at 11:27pm

      RT @sprterapp: We are super excited to announce @claydimick6 as a #SPRTER #AthleteAmbassador for our sport-specific social media app! Wel…

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on July 7, 2020 at 3:42pm

      Excited to join the editorial board of @EuroSportManQ working with an incredible group of accomplished scholars 🙏 t.co/aQbupB5od1

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on July 4, 2020 at 2:25pm

      Research focused on #sponsorship activation in a competitive environment now published in JPBM ⬇️. Great collaborat… t.co/E5OEwEqsX1