I believe

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Consultant

Entrepreneur

MY VIEW OF THE WORLD

Athlete CRUSH

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Athlete brands and sponsorship

Sport Team Brands

Sport League Branding

Sport brand architecture

The #KickEbolaInTheButt Challenge

Bayern Munich Brand Image

Gamified fan engagement to increase loyalty

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

    Sign-up for my newsletter to get the latest research articles and updates.

    My Tweets

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on February 22, 2019 at 7:19pm

      Loving every second of world-class tennis at the @open13 in Marseille. @StefTsitsipas with some absolute screamers… t.co/WzCe89PsKY

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on February 19, 2019 at 8:32am

      RT @athletecrush: All of this week's posts will be in honor of #BlackHistoryMonth! Our #ManCRUSHMonday is @raptors 🇪🇸🇨🇩🏀player @sergeibaka…

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on February 16, 2019 at 4:40am

      RT @anthonydpizzo: The importance of embracing the study of and education on #esports by sport management programs, researchers, and academ…