I believesport can make the world a better place.business decisions need to be data-driven.learning should be fun.

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Entrepreneur

Consultant

MY VIEW OF THE WORLD

The social media value of student athletes

Ph.D. Student Position in Sport Business at Temple University

BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM

Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management

Comments on the Philadelphia 76ers Innovation Lab

Built to Last: Relationship Quality Management for Season Ticket Holders

The influence of brand contribution on the relationship between service brand alliances and their parent brands

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

New brands: Contextual differences and development of brand associations over time

Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy

Recent Comments

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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Much needed though leadership on the digitalization of the sport industry. Congratulations @Jason_Doyle1 @MikeNaraine & @tmhayduk for editing 🙌.
    #sportsbiz #sportsmanagement https://t.co/SswL5AvCLi
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    ThiloKunkel photo
    Dr Jason Doyle@Jason_Doyle1
    It’s here!🚨Thanks to the 51 colleagues (too many to tag) for contributing 29 chapters examining how digital tools/tech have transformed how sport is produced & consumed: & how sport management must adapt in the face of emerging digital issues. https://t.co/w3hha1obth https://t.co/JuGYLxV4nj
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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Great reading this article focused on how the LA Clippers are building their brand. Thanks @taniaganguli for letting me contribute my perspective about building a brand community through creating a vision and understanding the organization's culture⬇️
    https://t.co/rjRdttwKqK
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    Thilo Kunkel, Ph.D. ·
    @ThiloKunkel
    Congratulations @NataBredikhina for securing a great position as Assistant Professor of Sport Management at KU 🙌 https://t.co/0MZGABNvyW
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    ThiloKunkel photo
    KU Sport Management@KUSportMgt
    NEWS: We're very excited to welcome Nataliya Bredikhina ( @NataBredikhina) as a new Assistant Professor of Sport Management beginning in Fall 2023. Nataliya is currently a doctoral candidate at Temple ( @TempleSTHM) and is a former student-athlete at Maryland. https://t.co/EjlzuCl173
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