I believesport can make the world a better place.business decisions need to be data-driven.learning should be fun.

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Entrepreneur

Consultant

MY VIEW OF THE WORLD

Ph.D. Student Position in Sport Business at Temple University

BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM

Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management

Comments on the Philadelphia 76ers Innovation Lab

Built to Last: Relationship Quality Management for Season Ticket Holders

The influence of brand contribution on the relationship between service brand alliances and their parent brands

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

New brands: Contextual differences and development of brand associations over time

Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy

Guest Editor of Special Issue

    Sign-up for my newsletter to get the latest research articles and updates.

    My Tweets

    • Thilo Kunkel, Ph.D.

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel, Ph.D.

      on November 19, 2020 at 3:22pm

      @Sportico @DeAndreHopkins @Jumpman23 There is no reason why a high profile athlete like @DeAndreHopkins doesn’t hav… t.co/KVNHJNQxg9

    • Thilo Kunkel, Ph.D.

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel, Ph.D.

      on November 18, 2020 at 8:05pm

      Shoutout to @DanoLadik for his thought leadership and research on the state of the sport industry pre COVID-19 vac… t.co/i9JnUfXAdQ

    • Thilo Kunkel, Ph.D.

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/NJysMK8wuH (@sprterapp) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel, Ph.D.

      on November 18, 2020 at 10:28am

      RT @TempleSTHM: We know her @eltay24! Dr. Taylor was recently quoted in @USATODAY regarding LSU's sexual assault allegations and her resear…