I believesport can make the world a better place.business decisions need to be data-driven.learning should be fun.

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Consultant

Entrepreneur

MY VIEW OF THE WORLD

Comments on the Philadelphia 76ers Innovation Lab

Built to Last: Relationship Quality Management for Season Ticket Holders

The influence of brand contribution on the relationship between service brand alliances and their parent brands

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

New brands: Contextual differences and development of brand associations over time

Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy

Guest Editor of Special Issue

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Athlete brands and sponsorship

Sport Team Brands

    Sign-up for my newsletter to get the latest research articles and updates.

    My Tweets

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on September 20, 2019 at 1:33pm

      @SarahStoko Just run a power analysis. Samples don’t need to be large, the need to have enough power for your analy… t.co/JPUOQ1rlcP

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on September 16, 2019 at 1:45am

      @SarahStoko @TMHayduk @athletecrush Much appreciated 🙏

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on September 16, 2019 at 1:28am

      @TMHayduk @SarahStoko @athletecrush Thanks for the support 🙏