I believe

My mission is to contribute high-quality, high-impact research and consulting, to help organizations and individuals achieve competitive advantages in their industry. In class, I teach theories and skills preparing future leaders to succeed in their career by making strategic and ethical decisions.

#SPORTSBIZ

Researcher

Consultant

Entrepreneur

MY VIEW OF THE WORLD

Athlete CRUSH

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Athlete brands and sponsorship

Sport Team Brands

Sport League Branding

Sport brand architecture

The #KickEbolaInTheButt Challenge

Bayern Munich Brand Image

Gamified fan engagement to increase loyalty

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

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    My Tweets

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on March 14, 2019 at 11:08pm

      Strong line up of partners. Great work @kirkwakefield 💪 t.co/LO5wElsR9x

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on March 11, 2019 at 9:05pm

      @megreyes_ Seems like a good time for an overseas trip...

    • Thilo Kunkel

      Professor at #Temple University. PhD #Sportsbiz. Founder https://t.co/Jo68iG9hwL (@AthleteCRUSH) Interests: #Athletes #Brands #Sportsbiz #Sponsorship

      Thilo Kunkel

      on March 11, 2019 at 9:02pm

      @Casey_Muir1 That’s an unhealthy habit and breakfast should come first. Always! 😉 Congratulations. 🎉 Good to see your hard work pays off 💪