My View of the World August 16 2017 The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships Read More → September 17 2014 The #KickEbolaInTheButt Challenge Read More → August 12 2014 Bayern Munich Brand Image Read More → August 4 2014 Gamified fan engagement to increase loyalty Read More → May 26 2014 Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams Read More → May 26 2014 Should MLS clubs have mascots??? Read More → November 5 2013 EASM New Researcher Award Read More → August 28 2013 Academic research that can help the sports industry Read More → Student Evaluation of Teaching 2013 – Event Marketing & Sponsorship Read More → April 7 2013 Gold Coast 2018 Commonwealth Games Logo Read More →12Next »
