My View of the World June 29 2019 Comments on the Philadelphia 76ers Innovation Lab Read More → June 29 2019 Built to Last: Relationship Quality Management for Season Ticket Holders Read More → June 29 2019 The influence of brand contribution on the relationship between service brand alliances and their parent brands Read More → June 29 2019 The influence of advertising appeals on consumer perceptions of athlete endorser brand image Read More → June 29 2019 New brands: Contextual differences and development of brand associations over time Read More → June 29 2019 Guest Editor of Special Issue Read More → August 16 2017 The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships Read More → September 17 2014 The #KickEbolaInTheButt Challenge Read More → August 12 2014 Bayern Munich Brand Image Read More → August 4 2014 Gamified fan engagement to increase loyalty Read More →123Next »
