The social media value of student athletes
May 23, 2021
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The research demonstrates the social media value of student athletes.
My view of the world
Ph.D. Student Position in Sport Business at Temple University
October 13, 2020
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The Ph.D. program is structured in conjunction with the Fox School of Business and is AACSB accredited. Temple University is a Research 1 school; STHM is
BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM
July 2, 2020
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BY: REBECCA NAGY https://www.fox.temple.edu/ontheverge/ “YOUR FAN IDENTITY MAKES YOU A WORSE GAMBLER,” SAYS THILO KUNKEL, ASSOCIATE PROFESSOR AT THE FOX SCHOOL OF BUSINESS AND SCHOOL
Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management
October 28, 2019
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I have the great pleasure to chair the search for a new, awesome colleague starting August 2020. The School of Sport, Tourism and Hospitality Management
Comments on the Philadelphia 76ers Innovation Lab
June 29, 2019
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I was recently interviewed by John George of the Philadelphia Business Journal about the 76ers Innovation lab. Below are my quotes that are featured in
Built to Last: Relationship Quality Management for Season Ticket Holders
June 29, 2019
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Our findings should encourage sport managers to use strategic service-related actions within their operations to positively influence the deep and long-lasting relationships between Season Ticket Holders and a sports team.
The influence of brand contribution on the relationship between service brand alliances and their parent brands
June 29, 2019
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Brand managers should focus on consumers’ brand experience of the service brand alliance to drive spillover evaluations to the parent brand; and organizations could extend brand alliances to services with low category fit to the parent brand if consumers have a good experience with the service brand alliance.
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
June 29, 2019
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This research shows spill-over effects from the advertisement appeal to the athlete endorser.
New brands: Contextual differences and development of brand associations over time
June 29, 2019
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This research generates knowledge on the development of consumer-based brand associations of new sport brands over time, highlights contextual differences between brands, and demonstrates the impact of star players on teams within sport brand architecture.
Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy
June 29, 2019
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Identity-based biases negatively influence football game prediction accuracy, whereas individuals’ sport context knowledge positively contributes to prediction accuracy.
Guest Editor of Special Issue
June 29, 2019
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Sport Brands: Brand Relationships and Consumer Behavior
The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships
August 16, 2017
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Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and