Posts by Thilo

Comments on the Philadelphia 76ers Innovation Lab

I was recently interviewed by John George of the Philadelphia Business Journal about the 76ers Innovation lab. Below are my quotes that are featured in the article. Thilo Kunkel, an assistant professor of marketing and sport management at Temple University, is surprised more haven’t followed suit. “It makes sense for the 76ers,” Kunkel said. “They…

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The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams.  In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…

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Athlete brands and sponsorship

Athlete brands and sponsorship In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the…

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Sport Team Brands

In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the ability of consumers to…

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