Brand

Bayern Munich Brand Image

Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…

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The attractiveness of national and international football leagues–the perspective of fans of “underdogs” and “star clubs”

The attractiveness of national and international football leagues – the perspective of fans of “underdogs” and “star clubs” (Koenigstorfer, Groeppel-Klein, & Kunkel, 2010) European Sport Management Quarterly (ERA ranked: B) The goal of this study is to determine what factors affect the attractiveness of both national football leagues and the Champions League from the perspective of…

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