Publications

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams.  In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…

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Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands.  Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective.  Online questionnaire data were gathered from football consumers (N = 752) to test…

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EASM New Researcher Award

The European Association for Sport Management (EASM) holds a “New Researcher Award” (NRA) competition every year.  The NRA is for “the best original theoretical or conceptual advance and significant unpublished contribution in sport management.”  In 2008, the inaugural year of the NRA, my ‘Diplomarbeit’ (engl. Honours) supervisor, Dr. Joerg Koenigstorfer won the award based on…

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Academic research that can help the sports industry

Can academic research help sports industry?  In the latest issue of the Sports Business Journal (August 12 – 18, 2013, Volume 16, Issue 17) senior writer Bill King addresses the question how academic research can help the sports industry. Bill King makes the argument that academic research has a lot to offer to the sports industry.  He…

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Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation (Lock, D., Filo, K., Kunkel, T., & Skinner, J.) Sport Management Review (ERA ranked: A) This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether…

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