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Thilo Kunkel, Ph.D.
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My View of the World

August 16 2017

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

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September 17 2014

The #KickEbolaInTheButt Challenge

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August 12 2014

Bayern Munich Brand Image

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August 4 2014

Gamified fan engagement to increase loyalty

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May 26 2014

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

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May 26 2014

Should MLS clubs have mascots???

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November 5 2013

EASM New Researcher Award

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August 28 2013

Academic research that can help the sports industry

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Student Evaluation of Teaching 2013 – Event Marketing & Sponsorship

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April 7 2013

Gold Coast 2018 Commonwealth Games Logo

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