Posts Tagged ‘Brand’

Athlete brands and sponsorship

Athlete brands and sponsorship In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the…

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Sport Team Brands

In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the ability of consumers to…

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Sport League Branding

In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the ability of consumers to…

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Sport brand architecture

Brand architecture describes the structure of an organization’s portfolio of brands and the relationship between these brands as perceived by the consumer. Specifically, brand architecture is determined by consumers’ perceptions of management, design, and structure of brands that are in a relationship with one another that can be found in a portfolio of brands. Brands…

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Bayern Munich Brand Image

Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…

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Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation (Lock, D., Filo, K., Kunkel, T., & Skinner, J.) Sport Management Review (ERA ranked: A) This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether…

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Australian football drug scandal

Interview with the Gold Coast Sun (Circulation 172,099 readers), February 20th, 2013.  My take on how the Australian football drug scandal may have a negative long term influence on grass roots NRL.

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