Posts Tagged ‘Sport teams’

The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships

Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams.  In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…

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Sport Team Brands

In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the ability of consumers to…

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Sport brand architecture

Brand architecture describes the structure of an organization’s portfolio of brands and the relationship between these brands as perceived by the consumer. Specifically, brand architecture is determined by consumers’ perceptions of management, design, and structure of brands that are in a relationship with one another that can be found in a portfolio of brands. Brands…

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Bayern Munich Brand Image

Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…

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Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation (Lock, D., Filo, K., Kunkel, T., & Skinner, J.) Sport Management Review (ERA ranked: A) This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether…

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Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams

Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams (Doyle, J. P., Kunkel, T., & Funk, D. C., 2013). International Journal of Sport Marketing and Sponsorship. (ERA ranked: B) The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To…

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Australian Football Drug Scandal Media Coverage

“Neil Henry, coach, Cowboys says the handling of doping allegations is a ‘disgrace’. The Cowboys are one of six clubs named in last week’s ACC report into doping in sport. The club has not been audited and was reportedly mentioned only in relation to current players’ past clubs. Henry says ‘it is embarrassing for the…

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Leagues undermined when clubs play dirty

Leagues undermined when clubs play dirty written by Stephen O’Grady February, 13th, 2013 “As six NRL clubs slipped into the glare of the Australian Crime Commission’s spotlight this week, so too did their parent league. The fate of clubs like the North Queensland Cowboys, Manly Sea Eagles and Newcastle Knights in the days and weeks ahead…

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