Marketing
Built to Last: Relationship Quality Management for Season Ticket Holders
Our findings should encourage sport managers to use strategic service-related actions within their operations to positively influence the deep and long-lasting relationships between Season Ticket Holders and a sports team.
Read MoreThe influence of advertising appeals on consumer perceptions of athlete endorser brand image
This research shows spill-over effects from the advertisement appeal to the athlete endorser.
Read MoreDo Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy
Identity-based biases negatively influence football game prediction accuracy, whereas individuals’ sport context knowledge positively contributes to prediction accuracy.
Read MoreGamified fan engagement to increase loyalty
The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…
Read MoreShould MLS clubs have mascots???
Should MLS clubs have mascots? This is the question Laura McCrystal from the Philadelphia Inquirer wanted to know in a recent interview. In particular, she reported that the “Phila Union weighs picking a mascot”. Here are my answers that got printed: “Research shows that the more associations fans have, the stronger their commitment to a…
Read MoreGold Coast 2018 Commonwealth Games Logo
The 2018 Gold Coast Commonwealth Games Logo has been revealed on April, 4th, 2013. The Gold Coast Bulletin asked me to provide some feedback from a branding perspective. The positives: The logo has vibrant colours that reflect Gold Coast colours and brand associations – the sun(orange), the beach (yellow), the ocean (blue) and the hinterland…
Read More