Media
Comments on the Philadelphia 76ers Innovation Lab
I was recently interviewed by John George of the Philadelphia Business Journal about the 76ers Innovation lab. Below are my quotes that are featured in the article. Thilo Kunkel, an assistant professor of marketing and sport management at Temple University, is surprised more haven’t followed suit. “It makes sense for the 76ers,” Kunkel said. “They…
Read MoreBayern Munich Brand Image
Pep Guardiola and Bayern Munich have a chance to repair the damage that the game against the MLS Allstars has left on their brand image. The German club has opened an office in New York City to “increase its stateside fan base and strengthen the position of its brand, product and philosophy in the U.S.…
Read MoreGamified fan engagement to increase loyalty
The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…
Read MoreShould MLS clubs have mascots???
Should MLS clubs have mascots? This is the question Laura McCrystal from the Philadelphia Inquirer wanted to know in a recent interview. In particular, she reported that the “Phila Union weighs picking a mascot”. Here are my answers that got printed: “Research shows that the more associations fans have, the stronger their commitment to a…
Read MoreGriffith Red Couch Interview at the Gold Coast Suns Game
I was invited to represent Griffith University at the Griffith Red Couch Interview at the Gold Coast Suns game agains Port Adelaide. The interview was hosted by Jessica Skarratt (follow her on Twitter @JessicaSkarratt), prerecorded before the game and then broadcasted at the stadium to a crowd of 10,000+ attendees.
Read MoreGold Coast 2018 Commonwealth Games Logo
The 2018 Gold Coast Commonwealth Games Logo has been revealed on April, 4th, 2013. The Gold Coast Bulletin asked me to provide some feedback from a branding perspective. The positives: The logo has vibrant colours that reflect Gold Coast colours and brand associations – the sun(orange), the beach (yellow), the ocean (blue) and the hinterland…
Read MoreAustralian football drug scandal
Interview with the Gold Coast Sun (Circulation 172,099 readers), February 20th, 2013. My take on how the Australian football drug scandal may have a negative long term influence on grass roots NRL.
Read MoreAustralian Football Drug Scandal Media Coverage
“Neil Henry, coach, Cowboys says the handling of doping allegations is a ‘disgrace’. The Cowboys are one of six clubs named in last week’s ACC report into doping in sport. The club has not been audited and was reportedly mentioned only in relation to current players’ past clubs. Henry says ‘it is embarrassing for the…
Read MoreLeagues undermined when clubs play dirty
Leagues undermined when clubs play dirty written by Stephen O’Grady February, 13th, 2013 “As six NRL clubs slipped into the glare of the Australian Crime Commission’s spotlight this week, so too did their parent league. The fate of clubs like the North Queensland Cowboys, Manly Sea Eagles and Newcastle Knights in the days and weeks ahead…
Read MoreGriffith University HDR Guide
The face of the 2013/14 Griffith University Business School, Higher Degree Research program.
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