Presentations
Gamified fan engagement to increase loyalty
The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…
Read MoreEASM New Researcher Award
The European Association for Sport Management (EASM) holds a “New Researcher Award” (NRA) competition every year. The NRA is for “the best original theoretical or conceptual advance and significant unpublished contribution in sport management.” In 2008, the inaugural year of the NRA, my ‘Diplomarbeit’ (engl. Honours) supervisor, Dr. Joerg Koenigstorfer won the award based on…
Read MoreWhy FFA needs to stick to its Gold Coast expansion plan
Don’t let the A-League become the NSL where clubs come and go. Demonstrate continuity!
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