Publications
BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM
BY: REBECCA NAGY https://www.fox.temple.edu/ontheverge/ “YOUR FAN IDENTITY MAKES YOU A WORSE GAMBLER,” SAYS THILO KUNKEL, ASSOCIATE PROFESSOR AT THE FOX SCHOOL OF BUSINESS AND SCHOOL OF SPORT, TOURISM AND HOSPITALITY MANAGEMENT (STHM). “THE MORE YOU IDENTIFY WITH YOUR FAVORITE TEAM, THE WORSE GAMBLER YOU ARE IF YOU BET ON THAT TEAM.” Kunkel claims that favoritism…
Read MoreBuilt to Last: Relationship Quality Management for Season Ticket Holders
Our findings should encourage sport managers to use strategic service-related actions within their operations to positively influence the deep and long-lasting relationships between Season Ticket Holders and a sports team.
Read MoreThe influence of advertising appeals on consumer perceptions of athlete endorser brand image
This research shows spill-over effects from the advertisement appeal to the athlete endorser.
Read MoreNew brands: Contextual differences and development of brand associations over time
This research generates knowledge on the development of consumer-based brand associations of new sport brands over time, highlights contextual differences between brands, and demonstrates the impact of star players on teams within sport brand architecture.
Read MoreDo Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy
Identity-based biases negatively influence football game prediction accuracy, whereas individuals’ sport context knowledge positively contributes to prediction accuracy.
Read MoreGuest Editor of Special Issue
Sport Brands: Brand Relationships and Consumer Behavior
Read MoreThe effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships
Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…
Read MoreBrand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective. Online questionnaire data were gathered from football consumers (N = 752) to test…
Read MoreEASM New Researcher Award
The European Association for Sport Management (EASM) holds a “New Researcher Award” (NRA) competition every year. The NRA is for “the best original theoretical or conceptual advance and significant unpublished contribution in sport management.” In 2008, the inaugural year of the NRA, my ‘Diplomarbeit’ (engl. Honours) supervisor, Dr. Joerg Koenigstorfer won the award based on…
Read MoreAcademic research that can help the sports industry
Can academic research help sports industry? In the latest issue of the Sports Business Journal (August 12 – 18, 2013, Volume 16, Issue 17) senior writer Bill King addresses the question how academic research can help the sports industry. Bill King makes the argument that academic research has a lot to offer to the sports industry. He…
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