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2023 Kunkel & Biscaia – Hitting it out of the park

2022 Ramos et al (2022) Sport stadium visits impact on teams and cities

2022 Bredikhina et al (2022) – Superboosting athlete social media brand

2022 Gupta et al (2022) – The super engagers of freemium gamified services (Int Res)

2022 Baker, Kunkel, Doyle, Su, Bredikhina, & Biscaia (2022) Remapping the Sport Brandscape

2022 Bredikhina_Kunkel (2022) – Sponsorship activation

2022 Kunkel, Karg & McDonald (2022) – Single Item Fandom Measure

2022 Pizzo et al (2022) – strategic advantage of mature-stage firms

2021 Pizzo et al. (2021) – Integrating esports within a traditional sport organization (SMR)

2022 Doyle, Kunkel, Kelly, Filo & Cuskelly (2021) Brand associations linked to women’s professional sport teams (JSM)

2020 Doyle, Su, & Kunkel (2020) Athlete branding via social media

2021 Zhou et al. – Solving the athleisure myth (JSM)

2021 Kunkel_Lock_Doyle 2021 – Gamification

2020 Kunkel Doyle Na (2020) – More Than An Athlete (ESMQ)

2021 Huettermann & Kunkel (in press) – Fan Engagement and Merchandise (SMQ) – online

2021 Kunkel et al. (in press). No nil in NIL (SMR) – Online

2021 Kennedy_Kunkel_Funk (in press) Predictive analytics (SMQ) – online

2020 Su Kunkel (2020) – Sponsorship in a competitive environment

2020 Su, Baker, Doyle, & Kunkel (2020) The rise of an athlete brand

2020 Su Kunkel Ye- Abs don’t sell (P&M)

2020 Na Kunkel Doyle – Athlete brand image development & signalling through source credibility

2020 Kunkel et al – The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes (JSM)

2020 Kunkel and Biscaia (2020) Brand relationships and consumer behavior

2019 Brand Platform in the Professional Sport Industry Sustaining Growth Through Innovation

2017 Sharpe et al – Social media strategies (IJSC)

2019 Daniels_Kunkel_Karg – Longitudinal brand associations (JSM)

2019 Lee et al – Relationship quality management STH (ESMQ)

2019 Na, Su, Kunkel – ID bias and gambling (ESMQ)

2019 Su_Kunkel 2019 – Brand contribution (JOSM)

2019 Kunkel, Walker, & Hodge – Advertising appeals and athlete brand image(ESMQ)

2016 Scott_Kunkel 2016 – Self categorization framing and media portrayal of athletes (JSMedia)

2017 Scott Beaton Kunkel Sharpe (2017) – Media strategies to engage stakeholders and navigate crises (IJSC)

2017 Kunkel_Funk_Lock 2017 – League and Team Brands (JSM)

2017 Kunkel Doyle Berlin (2017) – Consumer Perceived Value (JSM)

Sotiriadou Filo Kunkel (2017) – Managers perspectives (IJSMM)

2016 Scott_Kunkel 2016 – Self categorization framing and media portrayal of athletes (JSMedia)

2016 Kunkel Scott Beaton 2016 – Athlete Branding via Social Media (IJSC)

2016 Kunkel et al 2016 – Development and change of BA (JSM)

2015 Lock_Filo_Kunkel_Skinner – A framework to capture perceptions of legitimacy

2014 Kunkel_Funk_King 2014 – Consumer-based league brand associations

2014 Kunkel_Doyle_Funk 2014 – Brand development strategies to strengthen consumer involvement

2013 Kunkel_Funk_Hill 2013 – Brand architecture drivers of consumer involvement and brand loyalty

2013 Lock_Filo_Kunkel_Skinner 2013 – Organization perceptions

2013 Doyle_Kunkel_Funk 2013 – Sports spectator segmentation

2010 Koenigstorfer_GroeppelKlein_Kunkel 2010 – The attractiveness of national and international football leagues

ARENOO – Gamified fan engagement to increase loyalty 3 page flyer

Thilo Kunkel, Ph.D.

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