I analyse consumer data to help organizations build their brand, engage consumers, activate sponsorships and foster consumer loyalty. I am specialized in examining brand relationships within different brand architectures to provide insights into the positioning of brands in a competitive environment; and digital consumer engagement through gamification to provide insights into user behavior, app development, and monetisation.
The application of my research provides relevant stakeholders with solutions to improve the consumer experience, foster stakeholder engagement, and increase revenues.
Athlete Branding & Sponsorship
Click for details about my research how athletes position their brand and use social media to monetize their liking.
Fan Engagement & Loyalty
Click for details about my research how teams and leagues develop their brands and attract more fans.