Posts Tagged ‘Athlete’
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
This research shows spill-over effects from the advertisement appeal to the athlete endorser.
Read MoreAthlete brands and sponsorship
Athlete brands and sponsorship In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the…
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