Posts Tagged ‘Sport League’
New brands: Contextual differences and development of brand associations over time
This research generates knowledge on the development of consumer-based brand associations of new sport brands over time, highlights contextual differences between brands, and demonstrates the impact of star players on teams within sport brand architecture.
Read MoreThe effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships
Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…
Read MoreSport League Branding
In its simplest form, a brand can be considered a name, symbol, design, trademark or a combination of all of the above that serves the purpose of distinguishing one product or service from another. Ultimately brand awareness and brand image influence brand success. The brand awareness component is related to the ability of consumers to…
Read MoreSport brand architecture
Brand architecture describes the structure of an organization’s portfolio of brands and the relationship between these brands as perceived by the consumer. Specifically, brand architecture is determined by consumers’ perceptions of management, design, and structure of brands that are in a relationship with one another that can be found in a portfolio of brands. Brands…
Read MoreGamified fan engagement to increase loyalty
The School of Tourism and Hospitality Management at Temple has formed a strategic partnership with Swiss software developer Appventures to conduct data analysis of their ARENOO soccer fan engagement app. Initial data analysis has led to a paper to be presented at the Sport Marketing Association conference in October, held in Philadelphia. The following is…
Read MoreGriffith Red Couch Interview at the Gold Coast Suns Game
I was invited to represent Griffith University at the Griffith Red Couch Interview at the Gold Coast Suns game agains Port Adelaide. The interview was hosted by Jessica Skarratt (follow her on Twitter @JessicaSkarratt), prerecorded before the game and then broadcasted at the stadium to a crowd of 10,000+ attendees.
Read MoreAustralian football drug scandal
Interview with the Gold Coast Sun (Circulation 172,099 readers), February 20th, 2013. My take on how the Australian football drug scandal may have a negative long term influence on grass roots NRL.
Read MoreAustralian Football Drug Scandal Media Coverage
“Neil Henry, coach, Cowboys says the handling of doping allegations is a ‘disgrace’. The Cowboys are one of six clubs named in last week’s ACC report into doping in sport. The club has not been audited and was reportedly mentioned only in relation to current players’ past clubs. Henry says ‘it is embarrassing for the…
Read MoreLeagues undermined when clubs play dirty
Leagues undermined when clubs play dirty written by Stephen O’Grady February, 13th, 2013 “As six NRL clubs slipped into the glare of the Australian Crime Commission’s spotlight this week, so too did their parent league. The fate of clubs like the North Queensland Cowboys, Manly Sea Eagles and Newcastle Knights in the days and weeks ahead…
Read MoreThe attractiveness of national and international football leagues–the perspective of fans of “underdogs” and “star clubs”
The attractiveness of national and international football leagues – the perspective of fans of “underdogs” and “star clubs” (Koenigstorfer, Groeppel-Klein, & Kunkel, 2010) European Sport Management Quarterly (ERA ranked: B) The goal of this study is to determine what factors affect the attractiveness of both national football leagues and the Champions League from the perspective of…
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