Teaching Philosophy & Experience
My teaching philosophy uses a collaborative learning approach, which emphasizes the balance between theoretical concepts and practical applicability. In collaborative learning, students work in teams to explore significant questions and create innovative solutions. The use of small groups means students are responsible for their individual performance as well as the performance of the whole group. Thus, collaborative learning challenges students on an individual level as well as on a social level.
Central learning outcomes of my teaching are gaining ‘soft skills’, such as effective communication, problem solving, time and group management, and developing generic skills using course specific theory and practice. These skills include, but are not limited to: strategic thinking, creativity, analytical decision making, effective communication, critical evaluation, problem solving and team work.
Yet, if students are not motivated, non of these learning outcomes will be achieved. Hence, a key focus is to provide a safe and fun learning atmosphere.
Supervision
Doctoral Students
The Ph.D. program in business with a concentration in tourism and sport is housed in the AACSB accredited Fox School of Business. The program is fully funded and students have the opportunity to take classes and build their own research portfolio through mentoring and collaborations.
Ph.D. Primary Advisor
I was the primary advisor for Yiran Su, who is now an Assistant Professor at the University of Georgia. When Yiran started the program, she held a Bachelor of Business with a focus in Sport and Leisure Management from La Trobe University, Australia and a Master of Project Management from the University of Sydney, Australia. She had exceptional GRE test scores and her research interest is on the intersection of digital media and consumer behavior. She was a recipient of a 12-month assistantship and full tuition remission and received the following awards during her time as a Ph.D. student:
- Outstanding Dissertation at the Fox School of Business (2019)
- NASSM Student Research Competition Winner(2018)
- Sport Marketing Association Annual Conference Best Student Paper Finalist(2017)
- Fox School Research Competition: 1st place– First-Year Research Paper (2015)
Thesis: Athletification – Athletic identity as an aspirational consumption signal on social media
Placement: Assistant Professor of Sport Management at the University of Georgia (R1)
Ph.D. Committee membe
I also had the pleasure of serving on the dissertation committee of the following Ph.D. students:
MiAe Lee (graduated Spring 2018 – Doctor of Philosophy)
Thesis: Athletification – Athletic identity as an aspirational consumption signal on social media
Placement: Assistant Professor of Sport Management at Farmingdale State Colleg
Xiaochen Zhou (graduated Spring 2018 – Doctor of Philosophy)
Thesis: Leggings are the new denim: An investigation of consumer activewear experience
Placement: Assistant Professor of Sport Management at East Stroudsburg University of Pennsylvania
Vince Ford (graduated Spring 2019 – Doctor of Business Administration)
Thesis: Digital engagement as a mechanism for digital transformation: An exploratory study of the performing arts
Placement: Vice President – Audiences and Innovation at the New York Philharmonic
Anthony Pizzo (proposal defended Spring 2018; graduation Summer 2019)
Thesis:The dovetailing of the sport and esport industries: Three essays on the strategic management of sport organizations
Masters Primary Advisor
This course provides an opportunity for students to engage in systematic investigations, under the direction of a faculty advisor, into topics not covered in other courses in the curriculum.
Sangwon Na (Fall 2015 – Spring 2018). Sangwon’s research was focused on athlete branding and consumer involvement. During his time at Temple, he published a first authored article in the European Sport Management Quarterly and graduated with a Masters of Research in Business Administration. He has now joined Mississippi State University to continue his Ph.D. research.
Jason Daniels (Spring 2016 – Fall 2018). Jason’s research was focused on the development of league and team brand associations. During his time at Temple, he published a first authored article in the Journal of Sport Management and graduated with aa Masters of Sport Business. He is now working as a market research consultant for a boutique branding agency.
Diamond Peer Teachers
The Diamond Peer Teachers Program is a competitive program providing upper division undergraduates at Temple the opportunity to experience the challenges and rewards of college-level teaching, to develop their own pedagogical skills by working closely with their faculty mentors, and to provide supplemental instruction in lower-level and GenEd courses. Diamond Peer Teachers receive $1500 assistantship. I have had the pleasure to work with the following exceptional students:
- Derek Kemmerer (2013)
- Brandi Johnson (2014)
- Kristen Kemnitzer (2015)
- Torrie Camp (2016)
- Nikki Green (2017)
- Andrew Tirpak (2018)
Courses taught
STHM 2211 Organizational Strategy in Sport and Recreation
This course focuses on the strategic challenges confronting organizations that compete in the global economy within the sport and recreation industry. It provides students a forum in which to apply and integrate business theories, practices, and skills in a global environment.
STHM 4296 Current and Ethical Issues in Sport Management
The purpose of this course is to examine current issues that are of concern to sport and recreation managers. Students gain a basic understanding of these issues and develop appropriate strategies for effectively dealing with these issues. Students are encouraged to take advocacy positions on certain issues that are addressed. The course builds on the competencies students have already developed in their earlier courses, which introduced them to current issues; professional ethics, rights, and responsibilities; concepts of morality; theories of ethics; ethical behavior; and ethical codes.
STHM 5216 Strategic Management in Sport and Recreation
This course focuses on the basic functions of management and the strategic challenges confronting firms that compete in the global economy within the sport and recreation industry. It provides students a forum in which to apply and integrate management and strategic theories, practices and skills in a global environment, and across all types of organizations, including public, private, and voluntary. The course also gives opportunities for entrepreneurs in the industry through business plan development.
STHM 3486 Diamond Peer Teaching Intern
The Diamond Peer Teachers Program is a competitive program providing upper division undergraduate students the opportunity to experience the challenges and rewards of college-level teaching, to develop their own pedagogical skills by working closely with their faculty mentors, and to provide supplemental instruction in lower-level courses.
STHM 4185 Internship II
Internship II is an integral and essential part of the undergraduate curriculum of the School of Tourism and Hospitality Management. Internship II is a culminating experience that serves as a “bridge” between the courses completed and professional practice of learned material. Internship II is a minimum of 600 hours over the course of the academic semester.
STHM 9482 Independent Study
This course provides an opportunity for students to engage in systematic investigations, under the direction of a faculty advisor, into topics not covered in other courses in the curriculum.
ISM-M5-MKT-05-E-L-MRS CSR & Destination Branding
This course is designed to provide students with systematic means to analyze and develop strategies using concepts and theories of marketing, corporate social responsibility (CSR) and decision making in a sports business context. By the end of this course students will: (1) develop an understanding of the strategic role of marketing in sports business firms and the importance of appropriate decision making. (2) develop skills necessary to utilize the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions. (3) develop responsible leader and strategic skills in the sports marketing business context.
2315HSL Event Marketing and Sponsorship
The course is designed to provide students with a comprehensive coverage of events and sponsorship strategies. This course will first expose students to basic principles of motivation for participants and spectators to develop the ability to apply broad principles underlying why consumers attend events across a variety of contexts and situations. Students will then utilize this knowledge on motivation to develop a marketing plan, as well as a customized sponsorship proposal, on behalf of a designated event organization.
2316HSL Sport Event Operations
This course covers areas of strategic management of sport events from smaller, local events, right through to large-scale, hallmark sport events. It emphasizes the processes involved in the increasing institutionalization of links among events, sport organizations, and the public and private sector agencies responsible for tourism and economic development. It will introduce sport event management processes, from conceptualizing and planning strategically for the event, to instigating funding and control processes and procedures, planning and controlling event logistics and risk management, and also, project managing the actual event. Finally, strategies for evaluating and reporting these event outcomes are explored.
3001HSL Strategy and change – a service industry approach
This course introduces students to the management of strategy in tourism, hotel, sport, hospitality and event organizations, and seeks to prepare students for management roles in these increasingly uncertain industrial environments.
3224HSL Community Events and Festivals
Events and festivals can make a significant contribution to the cultural life of different communities. In this course students will develop a conceptual and applied understanding of community development and engagement processes as they inform the purpose, operations and outcomes of events and festivals.
3323HSL Sport Marketing
This course has a focus on exploring consumer behavior in sport – both spectator and participant – and the implications of that behavior for management practice in marketing sport and marketing through sport.
7343HSL Contemporary Sport and Event Marketing
In today’s highly competitive world it is no longer the sole responsibility of the marketing division to promote programs and services related to the sport and event management organizations. All employees within these industry sectors must be aware of the fundamental roles of marketing and the importance of being customer oriented. This course introduces students to external marketing environments and provides them with an awareness of the unique marketing challenges faced by event and sport organizations as they seek to provide programs and services that are responsive to consumer needs.