Posts Tagged ‘Sport brand’
The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships
Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related…
Read MoreGold Coast 2018 Commonwealth Games Logo
The 2018 Gold Coast Commonwealth Games Logo has been revealed on April, 4th, 2013. The Gold Coast Bulletin asked me to provide some feedback from a branding perspective. The positives: The logo has vibrant colours that reflect Gold Coast colours and brand associations – the sun(orange), the beach (yellow), the ocean (blue) and the hinterland…
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