Sitemap

Pages

• About
• Blog
• Consulting
• Contact
• Digital Marketing and Gamification
• Elementor #1594
• Files by Email
• Home
• In the media
• Privacy Policy
• Research
• Sitemap
• Teaching
• Terms of Service

Posts by category

• Category: Athletes
  • The social media value of student athletes
• Category: Award
  • EASM New Researcher Award
• Category: Brand
  • The influence of brand contribution on the relationship between service brand alliances and their parent brands
  • The influence of advertising appeals on consumer perceptions of athlete endorser brand image
  • New brands: Contextual differences and development of brand associations over time
  • Bayern Munich Brand Image
  • The attractiveness of national and international football leagues–the perspective of fans of “underdogs” and “star clubs”
• Category: Brand Architecture
  • Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
  • Academic research that can help the sports industry
• Category: Charity
  • The #KickEbolaInTheButt Challenge
• Category: Gamification
  • Gamified fan engagement to increase loyalty
• Category: KickEbolaInTheButt
• Category: Marketing
  • Built to Last: Relationship Quality Management for Season Ticket Holders
  • Do Not Bet on Your Favourite Football Team: The Influence of Fan Identity-based Biases and Sport Context Knowledge on Game Prediction Accuracy
  • Should MLS clubs have mascots???
  • Gold Coast 2018 Commonwealth Games Logo
• Category: Media
  • Comments on the Philadelphia 76ers Innovation Lab
  • Griffith Red Couch Interview at the Gold Coast Suns Game
  • Australian football drug scandal
  • Australian Football Drug Scandal Media Coverage
  • Leagues undermined when clubs play dirty
  • Griffith University HDR Guide
• Category: News
  • The effect of the league brand on the relationship between the team brand and behavioral intentions – A formative approach examining brand associations and brand relationships
  • Soccer in Australia: Is history repeating Itself?
• Category: Presentations
  • Why FFA needs to stick to its Gold Coast expansion plan
• Category: Projects
  • Athlete brands and sponsorship
  • Sport Team Brands
  • Sport League Branding
  • Sport brand architecture
• Category: Publications
  • BIAS AND SPORT BETTING: WHY YOU CAN’T ALWAYS COUNT ON YOUR FAVORITE TEAM
  • Guest Editor of Special Issue
  • Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation
  • Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams
• Category: Teaching
  • Student Evaluation of Teaching 2013 – Event Marketing & Sponsorship
• Category: Uncategorized
  • Ph.D. Student Position in Sport Business at Temple University
• Category: University
  • Open Rank Tenure-Track Faculty Positions in Sport and Recreation Management

My Templates

• Elementor Header #1213
• Elementor Footer #1199
• Elementor Loop Item #1161
• Default Kit